Rethinking Brand Support
for the Modern CPG Landscape

We empower better-for-you brands by delivering personalized sales and channel support, rooted in integrity, trust, and aligned success.

Explore Our Services
GOOD PRODUCTS.
REAL POTENTIAL.SALES SUPPORT.
BUILT AROUND YOU.
ON YOUR TEAM.
IN YOUR CORNER. A FEW BRANDS WE’VE HELPED

Brands We’ve Helped

Our Approach

Every brand is different. We customize our sales strategy to match your goals, your category, and your stage of growth.

Explore Sales Support
NATURALMASSE-COMMTHE RIGHT MIX
FOR YOUR BRAND.

Channel Strategy

Natural, conventional, mass, e-comm, food-service. We find the right mix for your brand.

YOUR BRANDBROKERSDISTRIBUTORSEVERYONE.
SAME DIRECTION.

Partner Management

We don’t just hand off the plan, we roll up our sleeves and manage your partners to make sure it actually happens.

INSIGHTACTIONWHAT’S NEXTCLARITY BECOMES
MOMENTUM.

Sales Insights

We help brands see clearly…spotting the signals that matter, surfacing insights, and turning them into strategies that accelerate sales and spark innovation.

How We Can Help

Fractional Sales Support

With over 30 years at brands like Vital Farms, Annie’s, Whole Foods Market, and Kellogg’s, we know what it takes to scale in every retail environment.

Fractional Sales Leadership

We plug in as your Head of Sales, without the full-time overhead, bringing executive-level strategy and execution to your team.

Jonathan SkaareAdam PickardPaula BurkeYOUR
TEAM

Broker & Distributor Management

Retail & Channel Strategy

Sales Insights

Client testimonials

Retail & Distributor Partners

Meet the Team

FAQ

What does “fractional” actually mean?+

We plug in as your Head of Sales, without the full-time overhead, bringing executive-level strategy and execution to your team. Every brand is different. We customize our sales strategy to match your goals, your category, and your stage of growth.

Do you work with our brokers and distributors?+

We don’t just hand off the plan, we roll up our sleeves and manage your partners to make sure it actually happens.

Which retail channels do you support?+

Natural, conventional, mass, e-comm, food-service. We find the right mix for your brand.

What should we bring to a first conversation?+

Your brand story, where you sell today, and the growth challenge you want to work through. That gives us a useful place to start discussing whether we’re a fit.

Let’s Work Together!

Drop us a line and let’s see if we’re a fit.

jonathan@scout-cpg.comBIG BRAND
EXPERIENCE.
BOUTIQUE
ATTENTION.

Contact Scout

Drop us a line and let’s see if we’re a fit.

Opens an email draft to Jonathan with your details.