About us. Starting with me.
Hi, I’m Brad.
Business owner. Design obsessive. Better at introductions in person.
I’m the founder of Good Word, a business I’ve been running for eight years. It’s taught me a lot about building a brand, making decisions, and why “I’ll just do that myself” is sometimes a terrible plan.
Cart Blanche is where I bring that experience to your business, with design that helps people see what makes it worth choosing.
Say helloI know how much you’ve put into this.
When you run a business, design is never just a design decision. It’s your budget, your reputation, and usually one more thing on a very long list. I’ve been the person making those calls.
I’ve also seen how much design matters when people are deciding who to trust. A clear message, a distinctive identity, a website that makes sense: they help someone understand what you do and why they should choose you.
My background is in consumer goods, but your business doesn’t need to come in a box. You might run a coaching company, offer a service, or have a product of your own. I want to understand what makes it yours and help people see it.
What working together looks like.
Your business comes first.
I’ll ask about your customers, what’s working, and what’s getting in the way. The design should answer those questions, not just look good in my portfolio.
The small things get some attention.
The words on a button. The way a page reads on a phone. The feel of a wrapper in someone’s hand. Those details shape how people feel about your business.
We can talk like people.
You can tell me something isn’t right without knowing the design term for it. I’ll explain my thinking, listen to yours, and we’ll work it out together.
Right, enough about me.
What are you working on?
A few questions about your business, what needs to change, and the help you’re looking for. Your answers will help me prepare before we talk. Short answers are welcome.
Talk soon,
Brad
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