My own brand, built from the shelf up. From 5 Whole Foods stores in 2019 to 530 in 2026, with packaging, suppliers, and production thought through along the way.
- Brand & packaging
- Supplier sourcing
- Production
Brand strategy and design.
We build brand strategy, identity, and websites that get you noticed and earn trust before the first purchase, booking, or conversation.
Your product or service is what brings them back for seconds.
Selected work
01—07
MALLOW
MALLOW takes its name from marshmallow. We gave the crispy treat a playful identity and packaging for three flavors.
- Identity
- Packaging
- Packaging ranges
YIDI
YIDI (say “yee-dee”) takes its name from 一滴, Mandarin for “one drop.” We built the soy sauce identity around a squeeze bottle.
- Naming
- Identity
- Packaging
Scout CPG
A new business. Its first website. We created the design, copy, and development from scratch to help Scout build trust from the first visit.
- Website design
- Copywriting
- Development
COOL DOWN
COOL DOWN brings the cool-down after exercise to the freezer aisle. We created the name, identity, and packaging for protein waffles.
- Identity
- Packaging
- Packaging ranges
PLUMP
PLUMP is named for the gnocchi’s soft, pillowy shape. We carried that softness into the lettering and packaging.
- Identity
- Packaging
- Packaging ranges
OFF DAY
OFF DAY takes its name from the rest day in your exercise routine. We created the identity and packaging for four Epsom salt scents.
- Identity
- Packaging
- Packaging ranges
How we can help
Cart Blanche grew out of eight years running Good Word. We bring a business owner’s perspective to brands selling products, services, and expertise.
Pick a service. We’ll explain it.
Wanna get in more carts?
A purchase. A booking. A new client.
It all starts with a reason to choose you.